Your logo, brand colors, advertising and tagline. These are all important to your marketing efforts. But let’s be honest, no one has ever hummed to a logo or danced to a mission statement.
Competing for consumer attention has never been more difficult. Whether you’re a retailer or a consumer goods manufacturer it’s a tough battle to get people to take notice. And an even tougher battle to get them to take action.
There is one incredibly powerful tool that can help brands win the hearts and minds of consumers. And surprisingly, most brands aren’t using it.
Branded music is a powerful tool most brands aren’t using. When used well, music—more than words or images, more than film—taps into people’s emotions. It can make us cry. It can make us forget ourselves and dance. Music aids and intensifies memories. And being memorable is ultimately what branding is about.
One brand who understands the power of branded music, and is using it really well, is Jeep. Rather than creating a traditional TV commercial that talks about all the features of the Jeep Renegade, the brand and their agency chose to take consumers on a drive listening to a catchy song.
The song “Renegades” by the X Ambassadors was developed in partnership with Interscope Records and created exclusively for Jeep. The music has become a smash hit and captures the unique theme and spirit of the brand brilliantly.
Watching the Jeep Renegade video and TV spot is a reminder that great brand marketing is emotional. It touches people’s hearts and creates a brand experience that is truly memorable.
While branded music may seem like something only big brands like Jeep can afford. That’s not the case. More and more brands are beginning to discover that using branded music is a far better alternative than using stock and royalty free music in their commercials and brand videos.
Customer engagement for the modern customer.
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