Customer service is highly subjective. Each customer will expect something slightly different based their preferences as to how they want to communicate with a brand, and their own experiences. This is a crucial point for companies to understand when it comes to providing exceptional customer service.
When embarking on a journey to plan your customer service strategy, don’t forget: Your first step must be understanding your customer.
To do this, you should ask two important questions:
- Who are your customers?
- How do they want to be treated?
So, what are the elements of great customer service? What brands are killing it? We’ve got the answers.
Infographic: 5 keys to providing great customer service
Customers want great service.
Brands know they need to deliver it, but often fall short.
Take a product tour to see how modern CRM powers intelligent customer service HERE.
