Businesses worldwide are creating and storing massive amounts of data, more than at any point in history. How much data? By 2025, we’re looking at 175 zettabytes of data. To put that in context: If you burned those files to DVDs, you’d have a stack that reached all the way to the moon.
And back. Twelve times.
This business data is one of the most valuable assets for a modern corporation. It holds the information businesses need to make smart investments, develop new lines of business, increase efficiency, and ultimately drive more revenue.
If simply having the data was enough to realize these results, every business would be going like gangbusters. But the value doesn’t come in having the data; it’s in using data analytics, extracting insight, and using those insights to guide the business.
So your organization is sitting on buried treasure. There are precious insights to be extracted from organizational data and used to guide your business to new levels of profitability. In this episode of Tech Unknown, our guests explore how you can find the buried treasure, extract and refine it, and put it to work for your business.
Listen, learn, leap: How to use data analytics in business
If you’re still relying on spreadsheets and manual processes to analyze your corporate data, you’re likely missing out on much of the potential. There’s simply too much data, in too many streams, updated too quickly, for humans to keep up.
That’s where intelligent cloud-based analytics can help. The processing power of the cloud can help with every part of the process: data collection, sanitization, aggregation, analysis, and reporting.
During this episode, we take you on a treasure hunt to find the gems hidden in your mountains of business data. Our experts explain what intelligent analytics means, share how businesses can use it, and offer inspiring success stories from leading organizations. They discuss:
- How businesses can use machine learning and AI to analyze data
- The three crucial questions you can answer with predictive analytics
- How analytics improves outcomes across the organization
- How custom dashboards can make reporting quick and easy
About our guests
Carla Gentry is a data scientist with over two decades of experience in predictive models, algorithms, and data structure as they relate to driving business insight. She has consulted for Fortune 100 companies and is currently the resident “Data Nerd” at the University of Central Florida.
Iver van de Zand is the vice president of solution management and product strategy at SAP. He is the author of Passionate on Analytics and blogs at ivervandezand.com.
Timo Elliott is the vice president, global innovation evangelist at SAP. He has spent over 30 years presenting to business and IT audiences in over 58 different countries, talking about digital transformation, AI, analytics, and the future of digital marketing. He also blogs at timoelliot.com.
Words of wisdom on data analytics in business
“Look at your data. Don’t wait two, three, four months to look at that data because now it’s hindsight. Look at that data daily or weekly if you can.” –Carla Gentry
“Bringing analytics into the cloud allows you to scale your analytics towards the scale of your business.” –Iver van de Zand
“Analytics really is core to every aspect of business. Wherever you have a process, or a customer experience, or employee experience, the very first thing you need to do is be able to measure it. Without being able to measure it, you can’t analyze it and you can’t optimize it.” –Timo Elliot
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