Contextual selling: How customer centricity helps seal the deal
Learn how contextual selling helps organizations boost engagement by using real-time data to personalize the sales process for each buyer.
In today’s world of B2B sales, a me-first approach won’t get a seller anywhere. With super knowledgeable customers who have many options to choose from, sales success requires putting the customer and their needs first.
At SAP Sapphire, we’ll discuss the challenges facing sales leaders today and explore what it takes for to succeed. You’ll hear how top brands are transforming sales and engage with experts on sales strategies that drive revenue growth.
Tackling sales challenges at SAP Sapphire
SAP Sapphire is the ideal place to evaluate and consider what’s right for you as you look at sales technology to get ahead of the competition.
We’ll discuss challenges like:- Disconnected experiences – Customers want a continuity of experience. On their channels of choice. At their moment of choosing.
- Inflexible processes – Many markets have outpaced business’s ability to adapt. Inflexible sales models, disjointed processes, fragmented customer data are now problems that can’t be ignored.
- Operational complexity – Products and services have become more complex. Digital-first selling has emerged as a new baseline. And business models have shifted from one-and-done to continuous value.
We’ve put together a SAPPHIRE track to help you address today’s needs and set yourself up for future growth. You’ll find success stories, strategy talks and product deep-dives.
B2B sales trends 2022: Getting closer to the customer
What are the sales trends that B2B organizations can expect in 2022? Sales teams are leveraging advanced CRM to become more customer centric.
SAP Sapphire sales can’t-miss sessions
Join us at Sapphire to engage with your peers and industry experts about how enterprises are transforming their sales and driving better outcomes.Track sales from start to close
Explore how EXFO, the communication industry’s test, monitoring, and analytics experts, delivers high-value solutions to customers. Learn what tracking sales from start to close can do for your business
Tuesday, May 10
11:30 a.m.-11:50 a.m.
REGISTER HERE
Transform sales to drive revenue and exceptional experiences
As one of North America’s leading faucet brands, Moen Inc. is known for beautiful, long-lasting kitchen and bathroom products. When legacy systems and disjointed processes started to impact the fluidity of the sales experience, Moen set out to streamline sales and transform processes with the Sales Cloud solution.
Wednesday, May 11
1 p.m.-1:20 p.m.
REGISTER HERE
Know your customer: Empower your sellers with contextual sales
Every role involved in the buying processes has distinct needs, concerns, and desires, and your sellers need to be empowered to overcome these challenges. Explore the customer-centric sales capabilities within the SAP Sales Cloud solution that help sellers overcome dynamic challenges with data-driven, contextual responses to buyer signals.
Wednesday, May 11
1:30 p.m.-1:50 p.m.
REGISTER HERE
SAP Sapphire: Identify, convert, and retain the right customers
Explore how the SAP Sales Cloud solution can help you intelligently identify the right customers and balance personalization with scalable engagement to exceed buyer expectations and increase revenue
Thursday, May 12
11 a.m.-11:40 a.m.
REGISTER HERE
