The growth of digital commerce is unstoppable. While it may have slowed a bit since the pandemic surge, e-commerce clearly offers the brands the biggest and best opportunities.
59% of US retail sales were online last year, and US digitally-influenced retail sales are expected to grow from $2.7 trillion in 2022 to a whopping $3.8 trillion in 2027.
That’s a huge number, and enterprises that were lagging behind with digital transformation are now playing catch-up.
Top trends transforming digital commerce
At Deloitte Digital, we keep a close eye on the trends reshaping the way businesses connect with customers and drive growth.
Our team of experts has determined that these six digital commerce trends are key to unlocking business success.
Dive into a world where digital innovation meets customer-centric strategies by embracing these trends:
- Composable architecture: Nimble, scaleable, modular: welcome to composable commerce. Keep up with trends and customer expectations via a tech architecture that supports the pace of change in our digital reality.
- Personalization: Ready to really engage consumers so that they become loyal customers? You can’t do it without personalizing the customer experience.
- Online marketplace: More options, more revenue models, more return visits – these are some of the amazing powers of a digital marketplace.
- B2B commerce: Eighty-three percent of B2B buyers have shifted their primary method of engaging with sellers to digital, according to recent Deloitte Digital research. Simply put, today’s buyers want the same digital experiences they have when making B2C purchases.
- Social commerce: Authenticity and the feeling of connection matters, which is why leading brands are making it extremely easy to buy directly from social channels.
- Commerce metaverse: Right now, retail metaverse use cases are experimental, but brands that get in on the action early will have an easier entry. E-marketer identified three retail categories with high potential in the metaverse: fashion, beauty, and home goods. Leading commerce experts are honing in on the best entry points and investments to connect metaverse initiatives with real-world growth.
Ready. Set. Transform.
Being behind the times isn’t a good look for your brand. Get the trends that are critical to driving success across the enterprise as business goes digital.
A world of new opportunities
By keeping up with these six trends, you’ll easily navigate a landscape where innovation knows no bounds, and success is defined by understanding the present while embracing the future.
Understanding the transformative power of composable architecture as it shapes commerce platforms and delving into the profound impacts of AI-driven personalization enables you to flourish in the competitive commerce landscape.
The constant increase of online marketplaces nurtures brand loyalty, while B2B commerce is revolutionizing the potential within buyer/seller relationships. A true understanding of the impact and ability to adapt is crucial.
In addition, social commerce ignites genuine brand engagement, and metaverse commerce unfolds unprecedented possibilities for human connections and brand experiences, seamlessly merging the realms of digital and physical existence.
With commerce constantly growing, it’s more important than ever to say up to date on the latest trends and act now. Don’t miss out on the chance to transform your commerce approach and lead the way in the exciting new landscape of commerce.
