TikTok search tops Google for Generation Z
TikTok is replacing Google as the preferred search engine for Generation Z. How can brands get in on this hot organic search trend?
Worried about finances, inflation, and job stability, consumers remain cost-conscious in 2024, according to Jungle Scout’s consumer trends Q1 2024 report.
Shoppers routinely look for the lowest prices on Amazon. They’re also browsing and buying products on TikTok, especially if they belong to the Gen Z generation.
The report, based on the company’s quarterly survey of 1,000 consumers, provides insight into spending patterns and e-commerce trends, including what shoppers are buying and where they’re shopping.
Consumer trends in Q1 2024
The number of consumers saying their spending decreased – 32% – was the lowest in any quarter since the second quarter of 2022, the company said.
At the same time, inflation remains a major factor in consumer spending, despite a period of stabilization, Jungle Scout’s survey found. And more people reported being out of work in the first quarter of 2024 than in any recent quarter.
An earlier study into consumer trends for 2024 by Capgemini also found that financial concerns continue to weigh on consumers. Fifty-two percent of consumers surveyed by the firm said they’re extremely concerned about their personal finances.
According to Jungle Scout’s survey, the product categories showing the most growth so far in 2024 are:
- Arts, crafts and sewing
- Pet supplies
- Beauty and personal care
- Home and kitchen
- Clothing, shoes and jewelry
TikTok’s growing role in e-commerce
Consumers are increasingly turning to TikTok to search products and make purchases, according to the Jungle Scout report.
While Amazon remains the top site for starting a product search, nearly 40% of Gen Z consumers start their product searches on TikTok.
Thirty-five percent of shoppers browse TikTok Shop at least once a week, and 23% have bought a product from the social platform. For Gen Z, the numbers are higher: 70% are likely to buy a product they see on TikTok.
TikTok’s influence extends to other shopping platforms, with TikTok related searches (“TikTok made me buy it”) skyrocketing on Amazon over the past year, Jungle Scout said.
Consumer trends Q1 2024: Infographic
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