Generation X: Years, stats, work, spending trends
Stereotyped as slackers in their youth, Gen X are calling the shots at work and wielding power in the digital economy. Like, totally.
“Now she rose to take the dog for his daily walk. She was wearing an old summer dress as a nightgown, but in the mornings it could work as a dress again, if you just tossed a cardigan over it and put on shoes. In this risky manner, she knew, insanity could encroach.”
– Lorrie Moore, Wings
In one way or another, we’re all probably putting on our old summer nightgowns and questioning our sanity at this point, right? 2024 has been quite the century so far – but hang in there – it’s half over (😳)!
As always, we’re bringing you our hottest posts of the year, which are a great mix of thought leadership, lighthearted reads, and informational primers. Enjoy!
It’s a generational thing
Two of our most popular posts discuss generational nuances, spending habits, and buying power.
In this ode to the greatest generation – Gen X – Marcia Yusavage delivered a piece that resonated with audiences around the world:
Tracey Wallace took a deep dive into Generation Alpha, explaining who they are, what careers they might have, and how they’ve been formed by their mostly-Millennial parents:
Welcome to Generation Alpha: Definition, stats, predictions
Dubbed “mini-millennials," Generation Alpha is already turning heads. Here's what brands need to know about this up-and-coming generation.
Partner power: Expert content from the pros
In the world of software, partners play an invaluable role in implementation, best practices, and guidance. (And we might be partial, but we happen to think our partners are some of the very best out there).
This big-think piece on quantum commerce by Randy Kohl of Smith deserves your utmost attention. It’s a fantastic example of thought leadership at its’ finest – descriptive, imaginative, and forward-thinking:
Ready for quantum commerce? How quantum computing could impact e-commerce
The tech is still transitioning from concept to reality, but quantum computing promises to not just be a tomorrow problem, but a tomorrow opportunity for e-commerce.
Our readers loved geeking out on this post by Jason James that explains the use cases for both monolithic and composable platforms in today’s digital ecosystem:
How monolithic and composable commerce platforms can coexist
Both modernized monolithic and composable commerce platforms have their places in the digital ecosystem, each catering to different business needs.
Deloitte Digital knows commerce, and Paul do Forno knows how to write about the topics that impact the industry the most. This piece on the intersection of centricity and digital trends delivered big results:
The game-changing trends reshaping digital commerce
Innovation meets customer-centric strategies with these digital commerce trends.
Lots of e-commerce love
As ever, our overview on e-commerce has delivered big-time, resonating with audiences in multiple languages and converting readers into the buying journey:
What is ecommerce? Definition, types, examples, benefits
Learn all about the benefits of e-commerce and see examples of the best e-commerce sites out there.
Always a hit, our comprehensive e-commerce trends content by Geert Leeman knocked it out of the park:
E-commerce trends 2024: 15 eye-popping insights for the future of online shopping
E-commerce trends in 2024 reflect an always-on society. See the top 15 trends and stats driving the future of commerce.
Okay, it wasn’t just e-commerce that got lots of love. This post by Binod Negi that highlighted TrustRadius awards for the SAP CX portfolio was also a top-performer:
SAP CX wins TrustRadius Top Rated awards for commerce, sales, service
The people have spoken: SAP Commerce Cloud, SAP Sales Cloud, and SAP Service Cloud won TrustRadius Top Rated awards across multiple categories, based on actual customer reviews.
So trendy: Prediction pieces that wowed the web
Our trends pieces always deliver outstanding results, and this year has been no exception.
After a challenging year with inflation and global conflict roiling markets, it didn’t look like things would get any easier for B2B sellers in 2024, but Grant Smith delivered a fantastic overview of what B2B sellers could expect. Search engines as well as readers flocked to his post to get one of the smartest takes out there:
B2B sales 2024: 5 trends that will help sellers overcome the odds
B2B sales in 2024 include focused selling, personalized sales, and more. Find out the key trends that will help sellers succeed in a tough economy.
The top trends in the food industry has been a big topic for readers. Tanya van Soest nailed it with her post:
Digital transformation in the food industry: Trends, examples, and benefits
Digital transformation in food industry has accelerated as food companies aim to become more efficient and resilient.
Enterprise e-commerce solutions have to be holistic, comprehensive, relevant, and up-to-date with customer needs and market trends. Lior Weizman outlined the top trends for startups, which was met with resounding readership approval:
Startup trends 2024: Innovations in e-commerce CX
Startups trends in 2024 include e-commerce innovations in personalization and immersive experiences, as illustrated by five SAP.iO partners.
Jason Goldberg summarized the four key themes that emerged from NRF 2024 – the premier retail industry event of each year:
4 US retail trends transforming the industry in 2024
4 key trends emerged at NRF 2024, including AI in retail and the rise of Chinese retail powerhouses.
As author Jack Dyson stated in his 2024 retail trends piece, it’s a brave new world for retail:
Retail trends 2024: The future of shopping takes shape
Get insight into what retailers should expect this year, including the growth of AI, recommerce, and retail media networks.
Some lyrical musings and a JOKE, should you be reading (again), CIA
With the release of The Tortured Poets Department (TTPD), an obstreperous anthology that’s equally recalcitrant and remorseful, Taylor Swift has entered a legion of legendary lyricists and logophiles, breaking records held by the Beatles and selling out stadiums around the globe. She’s also been breaking records on this site with this round-up post of lyrics that can apply to the workplace:
Taylor Swift lyrics for work: “I gave my blood, sweat, and tears for this”
I'm so sick of running as fast as I can... Taylor Swift lyrics for work to try and summarize all the feels that we feel at work.
And finally, a post that spikes a heart-rate increase alert on the author’s Apple Watch each time it starts re-trending due to multiple people at a certain organization having read it:
Corporate life: The CIA manual on how to sabotage an organization
The CIA Simple Sabotage Field Manual detailed how to subvert an organization with "purposeful stupidity." Some might call the 1944 publication a timeless corporate wonder.
