CPG
Guerrilla marketing makes a comeback in the CPG playbook
By Branden MoskwaPublished on
The consumer packaged goods (CPG) industry is facing radical shifts in consumer preferences, while market dynamics and economic concerns are forcing businesses to consider new selling across new channels.
Whether a multi-billion-dollar brand or a digital upstart aiming to double revenue in record time, there are several ways that CPG brands can retool their strategies to better align with consumer interests for competitive edge.
Explore business agility, direct-to-consumer, and retail execution strategies to grow your business and expand CPG revenue opportunities with our consumer packaged goods content featuring CPG trends, news, thought leadership, and more to help you evolve from market uncertainty to market dominance.