Mobile Commerce
What is mobile commerce: M-commerce definition, stats, benefits
By Marcia SavagePublished on
Shopping from a phone is so mainstream, most people don’t call it anything other than “shopping.” However, mobile commerce, or m-commerce, is the process of buying and selling goods via handheld devices like smartphones, cellphones, and tablets.
Considered a subset of e-commerce, mobile commerce allows users to easily make purchases without a desktop or laptop computer. Tied heavily to social commerce (or social selling), mobile commerce drives over 50% of all e-commerce transactions today.
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