Amanda Spencer

Amanda is the Global Industry Marketing Lead for Retail at SAP. Driven by a passion for problem-solving and understanding customer needs, she is committed to assisting brands in delivering outstanding and profitable customer experiences. Amanda’s specialization lies in crafting SAP’s global marketing initiatives for the retail industry, concentrating on messaging, positioning, and the creation of industry-relevant content. Prior to SAP, Amanda has multiple years of marketing experience working with a diverse portfolio of brands, now working in technology to help retailers bridge innovation and technology with business objectives and customer outcomes.