Erin Raese

Global SVP, GTM & Strategy

Annex Cloud

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As the Global SVP of GTM & Strategy at Annex Cloud, Erin Raese leads the vision and execution of customer growth strategies for the leading customer loyalty and retention platform. With over 20 years of experience in omnichannel marketing, customer relationship management, and digital transformation, she helps organizations unlock the value of their customer data and deliver personalized and engaging experiences across the customer journey.

Raese also is a founding partner and board member of Building Up, a community of professional women who support each other through mentoring, education, and giving. Additionally, she’s an official member of the Forbes Business Development Council, where she shares insights on customer loyalty and growth with other senior-level executives. She’s passionate about empowering customers and businesses alike to create meaningful and lasting connections that drive value and loyalty.

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