Lauren Rowe
Head of CX Demand Generation
Lauren Rowe is the head of CX Demand Generation for Latin America. With 10+ years of experience in Enterprise Cloud Software, Lauren has managed sales, consulting & operations teams and developed a passion for helping organizations choose the best solutions to maximize operational efficiency and to scale their business through strategic software investments. At SAP, Lauren is passionate about building teams and creating an inclusive work environment that inspires people to take joy in what they do and work together towards excellence.
Having lived and worked across Latin America, Lauren is well versed in the business, legislative and infrastructural challenges in this market, especially when it comes to E-commerce & Digitalization. Lauren is passionate about finding solutions to the challenges of every customer that she works with, and ensuring that our customers are providing the best possible Customer Experience for their customers. Lauren is an expert in cloud Commerce, Customer Data, Marketing, Sales & Customer Service solutions.
